Giuseppe Viganò began his career as an interior designer for prestigious showrooms in Brianza, where he soon became an art director managing product selection, layouts, and teams. This experience shaped his design philosophy, rooted in a deep understanding of client tastes and needs. In 1988, he started working independently, and in 2012 founded Studio Viganò in Lissone.

His work ranges from furniture and product design to creative direction, temporary installations, and interiors. Passionate about the visual arts, Viganò draws inspiration from architecture, literature, fashion, and music, seeing new materials as opportunities for exploration.

He believes good design must balance affinity, usability, and cost, always reflecting the user’s personality and needs. Known for his eclectic, contemporary style, he creates elegant yet unconventional objects and spaces. Viganò collaborates with renowned brands such as Poliform, Bonaldo, Visionnaire, and Minotti, with award-winning pieces showcased at the Salone del Mobile and beyond.